Products > Why buy from GFI?

What makes a customer choose one product over another? Is it the brand? Is it the price? Is it because others have recommended it? Is it the quality?

With 200,000 installations and over 120,000 customers for a total of 37 million seats, GFI has the credentials and track record to reply ‘Yes’ to each one. Not many vendors in this sphere can boast such an excellent track record or say that they cater for such a wide and diverse market footprint.

From inception, GFI adopted a clear strategy: to focus on the IT needs of small and medium businesses. Instead of designing products for large enterprise and then scale down for SMBs, GFI took the conscious step to develop its software with the SMB in mind – retaining the necessary functionality to address an SMB’s everyday IT problems, making sure the software is easy to download, install and configure, and not charging more than is necessary.

GFI’s success over the past 16 years has stemmed, primarily, from the excellent reputation that the company enjoys among business owners and systems administrators. Tried and tested by thousands of companies, GFI’s products are second to none in terms of quality, performance, ease-of-use and price – the four foundations upon which GFI has built the company.

Quality

• GFI's range of products uses the latest cutting-edge technology to develop software that allows administrators to deal with IT problems in a fast and efficient manner.
• The number of awards received, often in competition against much larger companies, is proof of GFI's ability to design quality products using robust technologies.

Performance

• GFI's products are designed to integrate seamlessly with all Microsoft operating systems and networking solutions thereby reducing considerably the impact on performance.
• This also lowers the risk of incompatibility resulting in poor performance and increased troubleshooting or maintenance.

Ease-of-use

• The trouble with enterprise products is that they are complex beasts that often require a dedicated IT person or consultant to set up.
• SMBs have neither the resources nor the time to handle complex solutions, let alone spend money on a pricey consultant to install a product with functions they will hardly ever use.
• GFI's products are designed to be installed with minimum configuration and little maintenance, freeing up time for the administrator to do other important tasks.
• Off the shelf, out-of-the-box solutions... just what SMBs need.

Price

• What really differentiates us from other vendors is GFI’s ability to be more than 20% cheaper than the competition yet not compromise on quality, functionality or performance.
• GFI's aggressive pricing is aimed at helping SMBs to address their IT problems without them having to pay huge amounts of money for a software solution.
• And at a time when talk of a recession abounds, GFI is the quality of vendor most companies would like to do business with.
• Unbeatable pricing all-round.

These are the reasons why over 120,000 businesses and other organizations have chosen one or more products from GFI's portfolio. GFI listens to its customers, sees what they need and comes up with the goods. Price, quality, performance and ease-of-use – what more do you need?